Sunday, April 14, 2013


First off, let’s clarify the differences between some of these popular paper products. The dictionary defines pamphlets as publications of less than 80 pages that are usually stitched or stapled together and bookended by paper covers. A leaflet, on the other hand, is a small flat or folded printed piece of paper, usually used as advertisement or notice and “intended for free distribution.” So according to the word authorities, pamphlets can be longer than leaflets, and usually are bound by stitches or staples, whereas leaflets usually consist of a single flat or folded up piece of paper. A brochure, on the other hand, could be either a pamphlet or a leaflet. The term basically describes any concise piece of descriptive, informative, or instructional written material that is printed in one of the aforementioned formats.

Leaflets, on the other hand, are popular for a number of different purposes. They’re perfect fit when you don’t need a ton of space to get your message across. With their low production costs, they are also a great buy if you aren’t looking to invest a lot of loot in your advertising or promotional collaterals. Restaurants often use leaflets as the format for their printed take out menus. Casual restaurants with counter service can even use leaflets as their primary menus. Salons, spas, gyms, personal trainers, tattoo shops, hotels, and photographers, just to name a few, can also benefit from printing leaflets that describe their menus of services, perhaps including pricing, contact information, hours of operation, and photographs of the business itself, the products it sells, or the professionals involved in the business.

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