Sunday, December 1, 2013


Aroma Varnish brings their print to life with an aroma. Whilst this is often reserved for fragrance advertisements, more adventurous examples have included smelly mailings, and other promotional materials.

Why not try something different for your next promotional campaign! The production technique consists of applying a clear coating – not dissimilar to a varnish – which contains millions of micro capsules, totally invisible to the naked eye.

Each microscopic particle contains just the tiniest amount of scented oil, so when the intended recipient either pulls open a flap or rubs a prescribed area, the micro capsules are broken and the oil gives off its smell.

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